A Marketing Optimization Fitness Plan
This deeper integration of the licensing relationship makes for a far tighter brand fit for the final product. Licensors typically have approval rights on the strategies, tactics and assets used by theirlicensee publishers for bringing the game to market. The value of a license can be critical to the success of a game, especially if that game is targeted towards a casual or mass market consumer. Firstly an established IP can help define the productmore precisely according to existing brand guidelines while in development. Secondly, a familiarity and a ready-made awareness of the property within the broader market fundamentally changes the go-to-market approach. The emphasis turns more to activation with a particular community or ready-made following, rather than a more educational approach required for a new IP. How have the Zumba Fitness games performed so far? To date Zumba Fitness video games have soldover 6m copiesworldwide.
Reebok Flexes Its Fitness Muscles With New Marketing Runs
But from a mindset standpoint, we actually have the same vision about people and why they would become involved with Spartan Race and why we as a brand would do these types of activities. How involved will Reebok be with Spartan Race as far as marketing, branding, course signage and other activation? As part of being the presenting sponsor for Spartan Race, we are the exclusive provider of footwear and apparel. We are working with them to develop a line of shoes and [apparel] specifically for Spartan Race and obstacle course events, which entails specific running shoes and more waterproof and water-resistant apparel. We will have presence at each event, signage, people from Reebok talking about Spartan Race and our role. There is Internet presence now, and we are looking at growing the marketing presence and becoming more involved with on-site and long-term activation. Reebok is an official partner of the NHL, and there is awebsiteattached to Live With Fire that features players including John Tavares of the New York Islanders, Maxime Talbot of the Philadelphia Flyers and Matt Duchene of the Colorado Avalanche. Is that a marketing strategy that will grow?
Were there any breakdowns in operations? Did each channel respond equally? How can you improve? B.) If you are a lead generation business, take 10 mystery shoppers and have them complete your lead generation forms. How long until they got their first real response – not an automated one from an e-mail auto-responder?
April's Fitness Blog 