All Fitness Businesses Should Use These 5 Revenue Streams, Says Boot Camp Marketing Expert
One of the biggest things is planning and keeping your optionality open. Most companies happen to be private equity or venture capital backed, so they will always be either looking to go public or sell the company. Theyre usually more inclined to sell. With IPO activity poised to rise this year, many private companies are weighing the option of going public. But preparing for an IPO is often more complicated than many startups believe, and not thinking through all of the components of IPO process can have a serious financial impact on a companys newly issued stock. Just ask Facebook, whose public market debut on Nasdaq, a rival to the New York Stock Exchange, was seriously botched so much so that Nasdaq had to pay a $10 million penalty to the Securities and Exchange Commission related to its poor systems and decision-making during the initial public offering and secondary market trading of Facebook shares. For most boot camp attendees, the high cost of going pubic represents one of the biggest hurdles and least known aspects of the IPO process. The biggest takeaway has been the enormity of the cost, you have so many balls in fitness marketing the air at the same time and you need to be prioritizing costs, Husain said. A lot of these private [companies] are run in a very lean manner, so they need to manage their resources intelligently. Another issue is the sheer amount of paperwork required to be in compliance with the strict regulatory environment in which public companies live. Either Im filing an SEC return or preparing to file an SEC return, Husain said he was told by a recent CEO of a public company.
He explains, How to Close 9 Out of 10 Clients is a bona-fide proven sales system for fitness professionals of all levels. It’s not a marketing system that requires additional expenses, cost, time or effort. This system is developed to take your existing leads and prospects and convert them into loyal paying clients. It completely takes the guesswork out of selling. Keuilian says that the techniques shared in How to Close 9 Out of 10 Clients are ones that he has crafted and fine-tuned over the years and that he believes they could benefit personal trainers who lack the sales experience to turn lookers into buyers. Designed to give those running a personal training business insight as to how the perfect sales presentation should occur, How to Close 9 Out of 10 Clients teaches important skills like how to overcome common sales objections, sell larger fitness training packages, and set prices and packages for maximum results and profits. See, marketing is everything you do to get leads and prospects to call, email, and come into your facility, says Keuilian. Selling is what converts leads and prospects into loyal paying clients, and the secret to massive success is to become a better closer. How to Close 9 Out of 10 Clients is available now at http://www.closeclients.com for anyone who wants to learn better sales techniques in order to sell more personal training and grow their fitness business. About Bedros Keuilian Bedros Keuilian is the founder of the fitness marketing blog used by thousands of personal trainers worldwide, PTPower.com and president of the world’s fastest growing indoor fitness boot camp franchise, Fit Body Boot Camp.
Personal Trainers Around the Country Learn How to Get More Fitness Boot Camp Clients with the Help of Fitness Marketing Expert, Bedros Keuilian
After years of working 50-60 hour weeks, I realized life is too precious to spend it running in the rat wheel. Now I’ve educated myself and found that there are ways to earn more money ethically and honestly, without changing all that much. My training is all about showing fitness pros how they can make more money, work less, and enjoy the lifestyle they’ve imagined. Sam says there are 5 crucial types of revenue streams in the boot camp marketing world: 1.Different Boot Camp Levels Structuring a program into Beginner, Intermediate and Advanced levels is an easy adjustment to make. It’s not only a way to make boot campers feel more comfortable but also an easy up-sell, as people logically follow through the different levels to achieve greater fitness skills. 2.Related Products Creating a contest called The 8 Week Total Body Burn is a great way to sell boot camp classes on the back end. One can also sell boot campers on the idea of an exciting contest as well. It’s just that easy! 3.Affiliate Products The fitness industry lends itself to all sorts of cross-promotional opportunities that add value to a boot camp.